Technical Asset Management Translation

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Project Brief:

Argos Translations completed a technical asset management translation and logistics management software DTP project for a client of ours looking to enter the Russian market. The software translation project involved the use of DTP services over various marketing materials for use in an upcoming campaign. The translation portion of the assignment revolved around adapting the source language and around 2,000 words from German into Russian. Our client also had a strict deadline of one week for all the work to occur prior to the brochures being sent in for launch.

Argos attached a team comprised of DTP specialists experienced in Corel, and translators to work on the assignment. The project proved more intricate as the work progressed, because the client requested to change the font to suit a Cyrillic alphabet. The client had only done 3 such similar brochures into Russian before and was not aware of the effects that even ’simple’ font changes could have on brochure design. The result was practically a complete redesign of the brochure by Argos. In the end, the Argos redesigned template showed a more thorough approach to the new Russian market over the previous brochures.

Upon seeing our skilled handling of the project, the client trusted our professionalism saying that they “knew, that [we] knew what [we] were doing”. The client was quite pleased with Argos having redesigned the brochure, changed the font, dealt with all text expansion issues and drafted a resulting template that exactly suited our client’s style and objective.

In effect, Argos delivered the complete project along with a term glossary free of charge, to which our client reacted with a “wow” exclamation and sent a proofread version. The proofread version will be used for all future projects for this client’s Russian documentation.

Background Information:

1. Client’s Industry - Technical Asset Management
2. Type of Product - Marketing Brochures
3. Type of Project - DTP services, Translation, Review, QA
4. Languages involved - Russian translations
5. Amount of work - 2,000 words
6. Time frame - 1 week

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